Carlson Studio Marketing recently sponsored the Hats On To Shade Luncheon, chaired by Grace Carlson and Eliza Culverhouse.The event was in support of the Shade Foundation of America, a non-profit organization dedicated to promoting skin cancer awareness and raising money for shade structures over school playgrounds, minimizing exposure to the sun.The luncheon was held on Wednesday, October 27 at the TCP Prestancia Clubhouse.
Men and women alike donned their finest hats in support of the cause. The event featured a silent auction of high end designer Eric Javits straw hats. During lunch, Sarasota Dermatologist Heidi K. Anderson, MD, gave a presentation on the different types of skin cancer, how to spot it, and some tips for prevention. Shonda Schilling, founder of the Shade Foundation, melanoma survivor, and wife of Major League Baseball pitcher Curt Schilling, shared her story on her very public struggle with melanoma.
To learn more about the Shade Foundation of America and how you can get involved, please visit www.ShadeFoundation.org.
Lovely table setting with a uniquely decorated straw hat as the centerpiece. One lucky guest at each table, with a ladybug hidden on the back of their program, went home with the centerpiece!
The silent auction featured the latest trends in high end fashion from Eric Javits including hats and handbags.
These ladies in wide-brimmed hats are learning valuable methods to prevent skin cancer from Dr. Anderson.
Eliza Culverhouse, Shonda Schilling and Grace Carlson worked hard to make this event come to life!
Carlson Studio Marketing attended State College of Florida's LEED Dedication Ceremony for its brand new Medical Technology Simulation Center. Contractors, architects, and builders were honored for their hard work in developing the medical training facility that achieved LEED Gold Certification from the U.S. Green Building Council.
SCF President Dr. Lars Hafner and Associate Vice President of Facility Management and Government Relations Traci Steen welcomed business leaders, SCF board members, local elected officials, and community leaders to tour the new facility. They also introduced the new Bachelor of Applied Science (B.A.S.) in Energy Technology Management Program, which is the first of its kind in Florida.
Guest speaker Robert Chronic, Director of Energy Management Training Programs at Eaton Energy Solutions Inc., applauded SCF on the new program.
Michael Carlson, President of the Florida Gulf Coast Chapter of the U.S. Green Building Council, presented certificates to everyone involved in the vision and implementation of the LEED Gold Building.
Left to Right: Michael Carlson, President of Carlson Studio Architecture; Robert Chronic, Director of Energy Management Training Programs at Eaton Energy Solutions, Inc.; Grace Carlson, President/CEO of Carlson Studio Marketing
Jennifer McAlister, Branch Secretary of the U.S. Green Building Council and State College of Florida President Dr. Lars Hafner unveiling a mural for the LEED Gold plaque.
Guests touring the Medical Technology and Simulation Center.
Florida Department of Transportation District One teamed up with Carlson Studio Marketing to engage the public on a new premium transit study known as SMART Connect. SMART Connect, which stands for Sarasota/Manatee Area Regional Transit, is a feasibility study that focuses on transit improvements in the two-county region.
In the initial phase of the study, Carlson Studio Marketing was faced with the task of planning and promoting three stakeholder forums and three public workshops. The stakeholder forums gave elected officials, business leaders and community leaders an overview of the study in a formal presentation, and there was a discussion and Q&A at the end of each presentation.
The public workshops created a more interactive experience. The workshops consisted of eight stations, each with a different activity to tell a story of where people travel for different activities, which roads they use, and their past experience with different transit modes.
Attendees at the public workshops used maps to show where they work, live, shop and play.
For more information on the SMART Connect Study and upcoming events, visit www.SMARTConnectStudy.com
Tip 1: Embedding Video into Your Blog
To embed a video like the one above, you'll need to do the following:
- Most video sites like YouTube have an "embed" source code that you can copy and paste. For YouTube, this code is listed just to the right of the video itself, under a person's username.
- Open up the HTML Editor in HubSpot by clicking the "HTML" button in the toolbar. Then, paste in the source code at that point of the article you'd like the video to show up.
- Save! This tip will work on the rest of the CMS as well, not just in the blog. Just click on "Add Module", and add an HTML module. You'll be able to paste in the source code directly, and the video will exist as a stand alone module on your site.
Tip 2: Automate Your Social Media Publishing
If you use the HubSpot blogging platform, then we'll be able to automatically publish your content for you. To set up Social Media Publishing, complete the following steps:
- We need to add your social media credentials before we can automate your blog publishing to their feeds. Under the Promote tab, open up HubSpot's Social Media application.
- Click the "Social Media Accounts" button. When prompted, add your credentials for the social media sites you'd like to publish to.
- Once your credentials are entered, head back to your blog's homepage and click on the "Options" link (to the right of the "Create Article" link).Your blog options will appear.
- Click on the Social Media Publishing tab. Under Social Media accounts, check off the boxes of the social media feeds you'd like your blog to publish to automatically. Remember to click "Update" at the bottom of the screen.
- When publishing content to your networks, you’ll need a line of explanatory text to let people know what they’re seeing. To write this line, write your slug in the "publishing slug" field, directly above the list of your social media acccounts. This is the text that will appear in Facebook and Twitter along with a link to the blog article. For example, you might write "Check out my new blog post!"
Tip 3: Text Formatting 101
You can edit the fonts of your website by going to Settings > Template Configuration in HubSpot, and then click on "Advanced Configuration". Throughout this list, you'll see places where you can change the font of your different headers.
One caveat to this, however: The fonts you can use on a website are dependent on the fonts that are available on a visitor's machine. If you try to name a font that the user does not have on their computer, it will default back to something standard (usually Arial or Helvetica).
Most machines are preinstalled with dozens of fonts, so the trick is knowing which fonts are likely to be installed on which computers. For a list of the fonts supported on most browsers, view this article on Success.