The environmental movement has created a new generation of eco-conscious consumers who are smarter than before. It has also created a new challenge for marketing. The same old techniques of creating the customer and establishing a relationship no longer apply. Even in today’s tough economic times, customers will continue to demand responsible behavior from companies. Companies that can translate the goal of the consumer into their bottom line can be rewarded with higher margins and a greater market share.
While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company's other products or practices
An increasing number of consumers are willing to back their environmental commitment with their pocket book. However, the public tends to be skeptical of companies that claim to be environmentally friendly without the ability to back up their claims.
That is how we can help. We know that in order for your business to establish environmental credentials, you will need to educate your customer and give them the opportunity to take part in your environmental action. We can help your customer recognize that you consider them a partner in your efforts.
Carlson Studio Marketing has what it takes to make your green marketing campaign succeed.